Hi, I’m Kim Kim
a App / Web developer Coding Instructor

The Best Ways to Do Market Research For Your Business Plan.

Online Market Research Tools

The following techniques can be used to gather market information with the help of a few mouse clicks and keystrokes:

• Keyword Search. Enter a URL or keyword to discover and prioritize the best keywords to target. See how much interest there is in these keywords — and how many competitors you have in this market. Keyword searches can also help remind you of product niches that you might not have considered. There are other reasons to conduct keyword searches. ‘First, you’re going to be reminded of product niches that you might not of thought of.’ says Jennifer Laycock, editor-in-chief of Search Engine Guide, an online guide to search engines, portals and directories. ‘Second, these services will also give you a guesstimate of how many existing sites already use that phrase,’ Laycock continues. ‘How many existing sites already offer that product.’ WordTracker and Trellian’s Keyword Discovery are popular keyword search engines.
• Competitor Links. A traditional search engine can also help you check out your competitors, their prices, and their offerings. Try typing ‘link:www.[competitor’s name].com’ into Google to find out how many other sites link to your competitor’s website. ‘It is a great way to see a competitor’s link development and PR campaigns,’ says Shari Thurow, Web expert and author of the upcoming book Search Engine Visibility. ‘Is the competitor promoting a product or service similar to your own? Maybe you can get publicity because you have a new or better product.’
• Read Blogs. Blogs are updated much more regularly than traditional websites and, therefore, they can be another gauge of public opinion. Search blogs by using blog-specific search engines, such as Technorati or Nielsen BuzzMetrics’ Blogpulse. ‘Blogs tend to move at a faster pace and be more informal in tone, so you’re more likely to pick up conversation about a new product type or need on a blog than on a standard web site,’ Laycock says.
• Conduct Online Surveys. Another way to gauge public opinion is through online surveys. While not as scientific as in-person or phone surveys that use a random sampling of the population, online surveys are a low-cost way to do market research about whether an idea or a product will be appealing to consumers. Now many companies offer to conduct online research for you or give your company the tools to carry out your own surveying. Some online survey companies include EZquestionnaire, KeySurvey, and WebSurveyor.

Do better keyword research in less time. Identify which keywords your site could rank for right now and find high-impact suggestions.

sources : https://www.inc.com/guides/biz_online/online-market-research.html

4 Signs working in Tech is a Right Career Choice

By Kim Kim

1. You love traveling

Are you a fan of traveling and working flexible hours? This career might be a good choice because a lot of companies offer working remote options, their employees are not required to be physically present in the Office as long as they get the job done. Having worked in tech for 1 year. I literally travel while I work, flying to other countries, and cities so I work in the morning and travel after work. You can literally visit Rome, work on the beach and still work. I used to work in Finance. I have to be in the office and sitting in the cubicle all day long.

A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.

2. You hate Boredom

Are you bored at your current job, doing the same things every day? working in Tech could be your solution. In tech, every department and every company innovate every day and develops new products, and features that meet the current market needs. And as a developer, you will have to learn new skills such as learning new Languages, Frameworks. You can become a web developer this year and become a data scientist the year after. As long as you are willing to learn, you will never get bored at your work. Due to the high demand for tech, you can switch jobs to a different field once you have the right skill set.

2.  You are a gamer

Learning coding and playing games are pretty much the same. You pick a game like picking a language to learn.  At first, you are at level 1, you try to find resources and make many mistakes trying to level up. I was frustrated for a long time. But once you find the right strategies and techniques, things become more manageable, you will be proud of yourself once you reach your goal because you work hard for it. People around you might not agree with you but your success is measured and achieved by you and nobody else.

3. You love working with people

When I asked people what their first impression about tech was: Sitting in front of a computer all day and not talking. That is not a fact at all.  As a Developer, you will spend a lot of time collaborating with colleagues from multiple different departments from Product managers, Consultants, Accountants, and auditors which means you have the chance to learn from others. “Communication skills are important”.

4.  You want a high-paying job

I am pretty sure you have watched a lot of Software engineers earning 6 figures. This is absolutely achievable as long as you are willing to put in the time. In my situation. My current tech job pays way higher than my finance job with 2 3 years of experience. If you are finding your first tech job, this should not be your top concern. Once you have enough experience and expertise, Money will follow.

The Quickest Way to Deliver Your Message? Make It Visual.

1. Be aware of your non-verbal communication. Use body language that shows CONFIDENCE! …
2. Take time to think during your presentation! …
3. Pay attention to your volume. …
4. Try to speak clearly so that your audience can easily understand your words.
5. Avoid the ‘lecture’.

First, solve the problem. Then write the code.

A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that’s a good sign.